With the company aiming to extend further in europe, uncovering insights into consumer behaviour data will play a critical role on achieving this goal.
reBuy is a reCommerce company based in Germany, which was founded in 2009. Their online product recycling platform allows users to sell and buy used goods from 14 different categories for reasonable prices.
As criticism of consumerism continues to grow, businesses like reBuy are flourishing. With more than five million customers in Germany, Austria, France and the Netherlands, their platform has become the European market leader in the used electronics reseller field
THE BIGGEST CHALLENGE IS HAVING MULTIPLE SOURCES AND CHANNELS THAT PROVIDE DIFFERENT DATA. SO YOU WANT TO MAKE SURE THAT YOU HAVE A DASHBOARD WHERE YOU JUST NEED TO CLICK AND YOU GET EVERYTHING YOU NEED.
reBuy uses multiple online tools to accumulate valuable data that needs to be organised and analysed on a regular basis. Effective data management is key to unlocking the untapped potential of marketing activities.
Many businesses are challenged by a never-ending flood of incoming data. One of the biggest issues for reBuy was the amount of time for manual data preparation.
From campaign performance reports to investment overviews, several employees had to process the data in order to deliver regular reports.
Another inconvenient aspect of the analytics process was distributing the final reports. The data had to be downloaded, prepared in the form of reports and disseminated via email, which was tiresome and highly time-consuming.
reBuy had tried to tackle their problems with an in-house solution first. The data was transferred to their warehouse via custom- made APIs. However, this solution proved to be error-prone and the data was not always up-to-date. More still, simple changes required a complete system update, which was cumbersome and also quite costly.
At this point, reBuy started looking for an out-of-the-box solution.
AN ACCESSIBLE YET POWERFUL ETL AND BI TOOL INTEGRATION - MANAGED FROM A CENTRAL LOCATION.
A SEAMLESS INTEGRATION BETWEEN ADVERITY AND POWER BI
reBuy was looking for a powerful solution to harmonise data for their marketing and BI tools. Easy access from a central location, without the need for software programming skills, were also important selection criteria. The company wanted to remove silos and have a single source of truth by having all the data in their Microsoft Azure data warehouse. The data would then be ready to visualize in insightful graphs using their preferred tool: Microsoft Power BI.
After an in-depth analysis of several solution providers, the team at reBuy was immediately convinced by the solution Adverity provided.
Adverity made it easy for reBuy to transfer and harmonize large datasets from several sources. The cleaned data is organised and prepared automatically for visualisation. The end result is an improved analytics performance, due to the matching data schema across all their channels and campaigns, which enables convenient blendling and joining of various datasets.
The absence of naming conventions across all platforms and individual datasets made it difficult for reBuy to ensure data was categorised correctly. Adverity does that automatically, which allows reBuy to make more sense of the data they collect each day.
Improved data quality also leads to improved performance. By having highly granular data at their fingertips, reBuy can readily identify opportunities to optimize ongoing campaigns and improve their return on advertising expenditure.
Deep analyses across multiple channels and campaigns can be executed with just a few clicks, allowing for greater flexibility when it comes to reporting on KPIs.
Adverity helped reBuy free up their analysts' time and resources, helping them better focus on important core tasks, such as analysing and understanding their data to take action accordingly.
We tested multiple solutions, but Adverity clearly won the race. The trial period was extensive and intense. Thanks to the amazing guidance of the Adverity customer service team, we were able to produce impressive results within just a few weeks. We were very impressed and ultimately decided on a long-term collaboration with Adverity.
SIGNIFICANT EFFICIENCY GAINS THROUGH NEXT-GENERATION DATA MANAGEMENT.