Amazon Ad Server is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.
Amazon Ad Server gives customers creative control to engage audiences with relevant, impactful ads while centralizing cross-channel insights to aid in campaign optimization.
Empower creative teams to build ads using the tools that work best for them and support dynamic creative concepts for any screen. For times when creative resources are limited, ads can easily be adapted for new formats or refreshed using our self-service creative capabilities.
Launch campaigns quickly while maintaining control over the campaign management process and third-party integrations. As the exclusive third-party ad server to support ad serving and measurement of Amazon custom audiences, Amazon Ad Server increases creative flexibility and expands reporting insights.
Embrace continuous, always-on messaging that combines branding and direct-response elements across all parts of the purchase funnel for more relevant, informative, and impactful ad experiences. Amazon Ad Server brings scale and efficiency to creative production, audience segmentation, and ad operations.
Amazon Ad Server enables customers to maintain ownership of their advertising campaign data and gain valuable insights with certain MRC-accredited metrics for campaign optimization and media planning.
Bring together the scale of dynamic creative with the depth and breadth of full campaign metrics to optimize creative in real time. Use consumer journey and creative performance insights to inform longer-term adjustments to media and creative strategies.
Amazon Ad Server offers a customer service team dedicated to helping customers around the clock, operating across the globe and offering in-depth local media industry experience. We believe that no two customers operate the same way, and our team works with each advertiser to help make better decisions and achieve greater results with customized solutions.
Amazon Ad Server gives customers creative control to engage audiences with relevant, impactful ads while centralizing cross-channel insights to aid in campaign optimization.
We provide the ability to create ads directly in Amazon Ad Server or in the development environment of your choice. Alternatively, leverage Amazon Ad Server’s team of design and development professionals when resources are limited.
Amazon Ad Server is the hub for creating, managing, and serving display and video campaigns across desktop, mobile, and connected TV. Measuring conversions and on-site engagement, as well as configuring third-party pixels, can be managed directly within Amazon Ad Server.
Amazon Ad Server enables advertisers to combine their own library of creative assets with their own first-party data to create thousands of customized ads across all channels to deliver the most relevant message at the best possible moment.
Easily monitor delivery and campaign performance with flexible, customized reporting for your team and clients. You can also gain insights for a full-funnel approach to advertising, looking at the impact of your advertising on both brand and performance, as well as helping you understand the consumer journey using path-to-conversion reports or self-service raw data feeds
Advertisers who buy media through Amazon DSP can reach and measure effectiveness of their campaigns across all audience types. Amazon Ad Server provides advertisers with greater control and flexibility over creative strategies and a simplified campaign management process when reaching audiences.
Through Amazon Ad Server’s integration with Amazon Attribution, advertisers in the US, Canada, UK, France, Germany, Italy, and Spain can gain access to aggregated reporting and audience insights that show sales and conversion metrics on and off Amazon.
Visual Analytics is a campaign visualization dashboard in Amazon Ad Server that enables advertisers to view essential campaign metrics for delivery, viewability, video, and interactions. Compare the performance of multiple campaigns in the context of a single advertiser, or get a macro-level view across all of your accounts and advertisers.
Amazon Ad Server is available globally to advertisers and agencies running digital campaigns. Our creative tools are available to those responsible for developing ads, and APIs and available data feeds are directly accessible to advertisers and their partners.